Feb 05

The Difference Between Marketing and Advertising

By Ken Jones | The Difference Between Marketing and Advertising

The Difference Between Marketing and Advertising

The difference between marketing and advertising is . . .I don’t want to seem like I’m prolonging what should be a simple answer, but I really want you to UNDERSTAND this – not just THINK you understand this.We’ve all heard the words “marketing” and “advertising.” Especially, if you’re involved with selling your home, you’ve probably […]

Continue reading
Jan 30

Discount Real Estate Agents

By Ken Jones | Discount Real Estate Agents

Discount Real Estate Agents

Discount real estate agents are commonly misunderstood by many consumers, and are commonly looked upon with disdain by many in the real estate brokerage industry.Let me say right up front – it is not the purpose of this article to bash or disparage those who practice discount real estate brokerage.Rather, ​I’m going to provide an objective […]

Continue reading
Oct 05

REALTOR® vs. Real Estate Agent

By Ken Jones | REALTOR® vs. Real Estate Agent

REALTOR®

REALTOR® vs. real estate agent; aren’t they exactly the same?This is probably the most mistaken belief in the entire real estate industry.In fact, while all REALTORS® are real estate agents, not all real estate agents are REALTORS®.Simply put, REALTORS® are real estate agents who are active members o​f the National Association of REALTORS® (NAR). Therefore, […]

Continue reading
Sep 30

Remember The Strangeloves?

By Ken Jones | Remember The Strangeloves

Remember The Strangeloves

Do you remember The Strangeloves? ​You know, the 1960’s rock band that had major hit songs like, “I Want Candy,” “Cara-Lin,” “Night Time” and others?Well, I ​remember them well.Why?​​Because I was a member of that band (that’s me in the middle next to the tree).The band was allegedly made up of 3 brothers from Australia […]

Continue reading
Sep 06

What’s the Difference between a CMA and an Appraisal?

By Ken Jones | What's the Difference between a CMA and an Appraisal

What's the Difference between a CMA and an appraisal

Being both a real estate broker and an appraiser, I’m often asked, “What’s the difference between a CMA and an appraisal.”As a State Certified General Real Estate Appraiser, and having written and instructed both pre-licensing courses and post-licensing continuing education seminars on numerous appraisal issues, you might expect me to give some flowery academic explanation […]

Continue reading
1 2 3